• Shiseido Buys Drunk Elephant For £691 Million

    12 days ago - By Pop Sugar

    Japanese beauty company Shiseido has acquired "clean" skincare brand Drunk Elephant for an estimated £691 million dollars. In this acquisition, Shiseido will own 100 percent of Drunk Elephant in a push to expand the Japanese company's global reach.
    Founded by Tiffany Masterson in 2012, Drunk Elephant was a pioneer of the "clean beauty" movement. Masterson's success is credited to her personal philosophy that a skincare "formulation is only as good as its worst ingredient" and by eliminating six problematic ingredients (essential oils, drying alcohols, silicones, chemical sunscreens...
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  • Shiseido Buys Drunk Elephant For $845 Million

    Shiseido Buys Drunk Elephant For $845 Million

    12 days ago - By Pop Sugar

    Japanese beauty company Shiseido has acquired "clean" skincare brand Drunk Elephant for an estimated $845 million dollars. In this acquisition, Shiseido will own 100 percent of Drunk Elephant in a push to expand the Japanese company's global reach.
    Founded by Tiffany Masterson in 2012, Drunk Elephant was a pioneer of the "clean beauty" movement. Masterson's success is credited to her personal philosophy that a skincare "formulation is only as good as its worst ingredient" and by eliminating six problematic ingredients (essential oils, drying alcohols, silicones, chemical sunscreens...
    Read more ...